Benchmarking Statistical, ML, Deep Learning, and Hybrid Models for Global Renewable Energy Consumption
With Paramita Roy — walk-forward CV, structural breaks, and SDG-relevant energy forecasting (open access).
Building applied-AI products in travel retail
Applied AI & Analytics for Real-Time Intelligence and Smarter Decisions
Applied AI & Analytics for
Hi, I'm Shaon Biswas — AI & Analytics Engineer. I build applied-AI and analytics products that turn data into real-time, high-stakes decisions.
I moved from business analytics into applied AI — today I build applied-AI and analytics products at ShelfTrak, an AI shelf-intelligence company serving global brands across 70+ airports. MSc (Distinction) in AI & Data Science.
Open to: Research collaboration · Speaking · Open-source
Python
SQL
Power BI
Machine Learning
Consulting & Experience
Providing strategic direction and data-driven solutions to enterprises globally.
6+ years of experience across the UK, Canada, Sweden, and Bangladesh.
Feb 2025 — Present
United Kingdom
Business Intelligence Analyst
Building applied-AI and analytics products for leading global FMCG brands across travel retail — serving 70+ airports and 90+ stores. Engineer end-to-end Power Query (M) pipelines and DAX analytics, and built two AI-assisted production tools (Promo Depth & Historic Exchange Rate calculators, developed with Cursor) that feed ShelfTrak's SQL Server reporting pipeline and replace error-prone manual work.
ShelfTrak Limited · part of the team named New Business of the Year (York Press Business Awards 2025)
Mar 2024 — Jan 2025
Canada · Remote
Data Scientist
Delivered data science and ML solutions across multiple industries — reducing client reporting cycles by approximately 25% and improving operational decision-making through deployed BI dashboards and predictive models.
Digilyzent Inc.
Dec 2019 — Oct 2023
Sweden · Remote
Business Data Analyst
Drove up to 20% quarter-over-quarter growth through data-driven sales analysis, reduced supply chain delays by ~30%, and supported a business pivot that contributed to ~200% revenue increase.
Scandinavian Designs Group West AB
Dec 2021 — Apr 2023
Bangladesh
Technical Lead — Access to Market
Led a team of 10 to deliver digital transformation strategies across 98 SMEs — achieving up to 85% increase in customer reach and 20% revenue growth through e-commerce onboarding, social commerce setup, and digital marketing implementation.
Rezia Management Consulting · Swisscontact project funded by the Embassy of Switzerland
Where I Deliver
AI-powered solutions tailored to the industries I know best.
Finance & FinTech
Stock-picking tools, sentiment-driven market analysis, and custom financial apps — AI systems that sharpen investment decisions and automate reporting.
Retail Tech
Demand forecasting, customer segmentation, and intelligent analytics — AI solutions that optimise inventory, pricing, and personalisation at scale.
Business Consultancy
Marketing, finance, and operations — AI-driven consulting that improves productivity, streamlines workflows, and elevates strategic decision-making.
What I Build
End-to-end AI and analytics systems — from data pipeline to deployed decision tool.
AI-Powered Decision Tools
Custom intelligent applications — stock analysis engines, financial dashboards, and decision-support systems that turn raw data into actionable strategy.
- Stock-picking & market intelligence apps
- Automated dashboards & reporting
- Decision-support system design
Operational Intelligence
ML-powered systems that streamline operations — demand forecasting, process automation, and real-time BI that eliminates bottlenecks and cuts costs.
- Forecasting & segmentation models
- Process automation & workflow design
- Real-time BI dashboards
Research & Applied AI
Applied-AI research and experimentation — from uncertainty-aware models to forecasting and analytics strategy, bridging academic rigour and real-world deployment.
- Applied-AI research & co-authorship
- Uncertainty quantification & forecasting
- Analytics strategy & KPI frameworks
Academic Background
My academic foundation underpins my technical expertise. I hold an MSc in Artificial Intelligence & Data Science (Distinction) from the University of Hull, where I focused on utilizing AI in cardiovascular research.
Additionally, I hold an MSc in International Business Management (Merit) from Sheffield Hallam University and a BBA (Magna Cum Laude), giving me a unique edge in translating complex data into strategic business value.
6+
Years Experience
4
Countries Worked In
2
Published Papers
Research Work
Research Interests & Academic Work at the intersection of AI, predictive analytics, and data science.
My research focuses on AI-driven decision support and uncertainty-aware machine learning — with applied work spanning quantitative finance, energy forecasting, and healthcare AI.
Peer-Reviewed Journal Article · Accepted (In Press)
Uncertainty-Aware AI: Conformal Prediction vs Reinforcement Learning for Optimal Trade Execution
With Asadullah Irshad (University of Hull, DAIM) — reframes VWAP trade execution as uncertainty-aware control. A normalised split-conformal predictor is used as an explicit decision gate, reaching 90%+ empirical coverage and cutting execution-cost variability from 19.1 to 10.0 bps, while a multi-seed PPO reinforcement-learning agent proves high-variance and unreliable. Validated on 30 US large-cap equities at 5-minute resolution — the first use of conformal intervals as a decision gate in trade execution.
Peer-Reviewed Journal Article
Benchmarking Forecasting Models for Global Renewable Energy Consumption
With Paramita Roy — benchmarks statistical, ML, deep learning, and hybrid models (including a novel ETS–GRU hybrid) on World Bank renewable energy data under expanding walk-forward cross-validation, Diebold–Mariano tests, and Model Confidence Set analysis, with structural break considerations for policy-relevant forecasting.
MSc Dissertation
AI & Platelet Proteomics in Cardiovascular Risk of Diabetic Patients
Investigated the molecular mechanisms of cardiovascular complications in diabetic patients by applying AI and bioinformatics to platelet proteomics data — utilising PCA, clustering, GSEA, and pathway enrichment analysis to identify potential cardiovascular risk biomarkers.
Featured Projects
Breaking News Market Sentiment
A production-grade NLP dashboard aggregating real-time financial news from Bloomberg, CNBC, and Reuters — using VADER sentiment analysis, Fear & Greed Index, VIX, and S&P 500 correlations. Processes 500+ daily news sources with ML data pipelines, containerised with Docker and deployed on Render.
Recognition & Media
Recognised in leading global travel-retail trade publications for advancing data-driven analytics in international airport retail — and part of the ShelfTrak team named New Business of the Year at the York Press Business Awards 2025.
The Moodie Davitt Report
The world's leading travel retail business publication.
GTR
Magazine
Global Travel Retail Magazine — industry authority covering 50+ international markets.
DFNI Online
Duty Free News International — global duty free and travel retail industry publication.
Insights & Articles
Thoughts on AI, retail tech, decision intelligence, and data science.
Building a Real-Time Financial Sentiment Intelligence Dashboard
End-to-end sentiment analysis dashboard for financial news using NLP, Python Flask backend, and React frontend.
The Passenger-to-Sale Conversion Crisis in Travel Retail
Record passengers, declining spend. How AI-powered demand forecasting, personalisation, and shelf intelligence can close the conversion gap.
Technical Skills
Data Science & AI
BI & Data Engineering
Tools & Deployment
Research & Modelling
Certifications & Professional Development
Let's Connect
Collaboration & Speaking
Open to research collaboration, speaking, and open-source work on AI, data, and decision systems.
Get in TouchResearch & Collaboration
Open to research collaborations and technical discussions around AI, data science, and decision support systems.
Get in Touch